YU Trend - Internet Marketing in Serbia & Montenegro (Yugoslavia)
Case study


Basic tips to start your own business


Basic tips to start your own business

Thousands of small business start up on the Internet every day, but most of them are bound to fail from the very beginning. The biggest question is: "Why is that?" And what can be done about it?

Below we have created a short list to make your on line business succeed.

Find a target market: First you need to find a subject where you can build your whole business -be it a web site or newsletter- around.

If you know a lot about music or sport, create a web site around it and find an affiliate program that will pay you out a good commission.

It is better to sell your own product, such as information product or e-book. Information products sell great on line, and will certainly bring you good money.

Get your own domain name: Do not go for the cheap. Be the real professional, and get your own original domain name. Pick one that makes you stand out from the rest. There are many cheap domain name registrars, and for a less then 20$ a month you can set up your own web site with a web hosting company.

Make your site interesting for visitors: You should put a lot of original content and helpful tips on your site, make your pages easy to navigate, and be sure to collect e-mail addresses of your visitors to grow a list of prospects. Following up on your potential or future clients is the only way to succeed.

Stay in touch with your audience, and ask them to sign up to your mailing list in return for something free. For example, you can give your new subscribers a free report you wrote about the subject of your experience.

Remember that your mailing list is your gold mine. Always provide your subscribers with interesting value in your mailings, so they will see you as an expert and start trusting you. Gaining trust from your prospects is essential and will make your web business successful!

Set up your own affiliate program: If you sell your own product, this is the best way to increase your profit. Offer your resellers and associate partners a fair commission, like 40-50% on every sale they make.

Be sure to offer all the necessary ad copy, banners and buttons, and make it easy to let them sign up. To set up your affiliate program, contact us: marketing@yutrend.com

Once your business has taken off, you should find and sell other products that match with your own product. A great way to do this is to set up a joint venture with another business owner. Try to find web sites that match your target and swap links, exchange ads in your newsletters, etc... Never be afraid to co-operate with your competitors. You will soon learn that both of you will benefit from a joint venture.

Don't be afraid to ask others for help. Everyone had to learn somewhere, and most people will help you with your problem or share their experiences.

These are only a few basic rules. Follow it and we are confident that your on line adventure will succeed.

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