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I

15/02/2000

I

Impressions - The number of times an advertiser's banner or link appears in a visitor's browser.

Insertion Order (IO) - This term is used when we talk about placement of banner or some other advertisment. It is very important in associate, affiliate, CPC, CPM and other programs.

IP (Internet Protocol) - IP specifies the format of datagrams, and the addressing scheme. Most networks combine IP with a high-level protocol called Transport Control Protocol (TCP), which establishes a virtual connection between a destination and a source. IP allows you to address a package and drop it in the system, but there's no direct link between you and the recipient.








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